Ed Jacobson, President

Mr. Jacobson has over 50 years experience in healthcare financing, garnering distinction as a thought leader, disruptor and mentor in health benefit plan design, wellness initiatives and preventive care. He founded and served as CEO of the highly-regarded ENTRUST family of companies; providing advice, consulting and planning to thousands of employer group plans throughout the country. After selling that business in 2017, Ed’s passion for bringing viable and cost-effective healthcare solutions to patients remained, so he devoted his efforts to creating SelfSafe: An affordable solution for securing and maintaining immediate access to all vital personal and lifesaving information – anywhere, anytime.

Wayne Citron, Partner and VP/Sales

Wayne is an entrepreneur and founding partner of SelfSafe. He has worked from prototype conception through every part of the process and is now Vice President of Sales. He began his career in the investment industry, spending decades as an independent trader affiliated with the Chicago Board of Trade and Chicago Mercantile Exchange. During that time, he ventured into various projects as a teacher and mentor within the financial field, traveling the United States, Europe and Southeast Asia. Through his extensive travels, Wayne realized how vulnerable he could be, in the event of an emergency, when out of touch with his vital information. That was a lightbulb moment when the idea for SelfSafe was born.

Gary Gorson, Partner, VP and CTO

Gary is a founding partner of SelfSafe, Vice President and Chief Technology Officer. He brings over twenty years of technology experience and expertise in software engineering, including roles as Chief Information Officer (CIO) and Chief Technology Officer (CTO) in both the private and public sectors. He has been named to CIO Magazine’s CIO 100 for Technology Innovation and is an experienced technical author and conference presenter. Gary has founded companies in both the technical and non-technical arenas.

Claudia Grosz, Designer

Claudia designed the SelfSafe interface. She has been committed to improving consumer health through innovative tools in the health-care industry for nearly 25 years. She holds a Master of Fine Arts Degree in Medical and Biological Illustration from the University of Michigan and has received the Vesalius Trust Certificate of Merit for Special Contribution to Medical Education from the Association of Medical Illustrators. She is the creator of Claudia’s Kids anatomical dolls and her anatomical charts have been seen on The Sopranos and House.


At Work or Play, at Home or Abroad



Family History









At Work or Play, at Home or Abroad

SelfSafe is designed to be easy to use. It takes only minutes to set up, no internet required and anyone can do it!